Posts Tagged helen-leggatt
Consumers unhappy with lack of mobile marketing messages – Mobile …
Posted by in Mobile on November 1st, 2009
Yes, the headline is correct. I know it’s not something you hear everyday in the world of marketing but, nonetheless, findings of a recent survey show that a large number of consumers aren’t happy with mobile marketers because… wait …
Catch working mothers on-the-go with mobile marketing – Mobile …
Posted by in phone on September 28th, 2009
Their higher-than-average spend on mobile services and propensity for downloading content could see working mothers become the holy grail of mobile marketers, according to a new study from Scarborough Research and Arbitron.
IAB produces its first Mobile Buyer's Guide for marketers – Mobile …
Posted by in Mobile on July 22nd, 2009
The use of mobile phones has rocketed in the last few years and now, in the US alone, 4 out of 5 people own a mobile phone. It should come as no surprise that interest in advertising on mobile devices is following suit, …
UK mobile advertising industry growth strong – Mobile Marketing …
Posted by in phone on May 13th, 2009
Two recent reports on the UK’s mobile advertising industry show that, despite marketers cutting budgets and global financial distress, both the number of advertisers and the amount being spent is higher than previously expected.